More from the Self Publishing Conference

As I said before, any mistakes are totally mine. My handwritten notes are pretty scratchy - writing with a pen on paper has become one of my lost arts, I fear.  To continue, I've included here a few notes from the legal section as well as Mark Coker's comments. (Smashwords)


The Copyright Permission Handbook by Lloyd Jassin.


Copyright is dead. Trademark is the new protection. You can trademark a series title for a series (like Debbie Macomber’s Cedar Cove series). Trademark is about the brand and is earned, not acquired. Federal registration can be a name, a look, and a feel to the book. It lives forever if you use it.

Register a title and common misspellings as domain names. Protect them.

Mark Coker of Smashwords.

Secrets to ebook publishing success: free download from mark Coker.

1.      Write a great book. Have a great cover with an image that resonates with your target audience and looks as good big as it does in a thumbnail. Make it bright, not dim. Great covers make a promise to the reader. Put your name up there in BIG letters, because it says you’re a Big name author to the reader.

2.      Readers will find you by accident. The cover pulls them in because they start with a keyword search.  Publish another great book after the first one. Build trust in your readers. Put in a blurb leading readers to your other books.

3.      Give away some of your books freegoodreads guy suggests 100) if you have a deep backlist.

4.      Generate reviews at the different retailers. Use those blurbs, if good.

a.       Have your books available everywhere. Avoid exclusivity. Don’t worry about piracy and copyright protection.
b.   Trust your supply chain partner, and don’t limit yourself.


Architect for Virability – Your readers determine your success.

Understand the power of your first readers. Eliminate friction. Leverage viral catalysts, everything you do to increase virality. Enable sampling, multiple formats, social media enabled, have it in the right categories. Make sure it’s fairly priced.

Price points:

            Free books are downloaded 102% more than priced ones, and can lead new readers to find you. Price points between .99 and $1.99 underperform by 60% .  $5.99 sells the best, with 3.00-3.99 coming in second.


Practice positivity. Don’t post anything negative online. Never say anything mean.

Think globally. Markets outside the US will soon be larger than in the US. 46% of Smashwords sales thru Apple were outside the US, and Apple just added New Zealand, South and Central
American markets.

Styleguide by Mark Coker, free on smashwords for downloading. Tells you how to format for SW.

Ibook author, guide for Apple.