Self Publishing Conference in NYC

The Self Publishing conference Oct. 27, 2012 was great. Learned a ton, and had some things confirmed that I've kinda known, but never put into words. I thought I'd include some of my notes from the conference, and believe me, any mistakes or misquotes are totally my fault. I was scribbling as fast as I could, and my handwriting isn't the best in the world.  However, I hope I got the golden nuggets down, and if not, please accept my apologies. It's always so wonderful when the people who know what they're doing share their knowledge. Many, many thanks to all conference participants and especially to Bella Andre and Barbara Freethy for getting the show going on a strong footing.
Here are my notes from the first session:

 Bella Andre and Barbara Freethy



1. Make sure your brand name is consistent. The covers need consistency and be sure to make your name bright and big and recognizable.

2.  Brands aren’t static –change them if needed

4. Lucy Kevin is her chick lit name and it sounds like the genre. Covers match the feel of the name.

5. Nonfiction books have subtitles under the titles. Why not fiction? Look at the market and see if there’s a hole, and fill it.

6. Series power – leave your last book open-ended so you can pick it up again if readers want you to. One book will help sell the whole series. Consider making it a freebie.

7. Frequency of publication: fast. 2-4 months turnaround.

8. Expand your market – POD

     a) audio books, but remember, people have to like the narrator. The series effect works the same here, so keep your narrator consistent if she’s a success with the first book.

9. She changed her Sullivan covers to make her name 1/3 of the page, 1/3 a design, and 1/3 the title and subtitle.  Her Sullivan series just sold for into the seven figure range to Mira.


Barbara Freethy:

1.      Sell direct or use an aggregater

2.      If you do it yourself, you can change your titles, pricing, etc more easily. 

3.      An aggregater pays you directly and you have the advantage of looking at all your sales in one place.

4.      Global distribution, foreign rights usually require an agent in that country, who works with your US publisher.

5.      You can have your works translated and upload them yourself. Elance has translators and proofers in that language.

6.      Get bloggers to look at your books. Use an author page on FB.Use social media, Twitter, in your author name.

7.       Check out the Kindle boards

8.      Send out a newsletter and collect email addies.

Long Term Publishing Goals

1.      Keep writing. Content is king.

2.      Think like a publisher – find people to help you, gather a team

3.      Covers – make them consistent for the brand you want

4.      Share the selling points of your books on your blog, twitter, etc.

5.      Hire professional proofers, artists, etc.

6.      Have more than one book

7.      Set realistic expectations because it’s a slow build.

8.      Write more, promise less

9.      Don’t worry about reviews. Don’t respond to them if they’re bad.


1.      For a new book,  $4.99 to $5.99 if it’s 75,000 words or more

2.      30,000 words - $2.99

Be sure to talk about your next upcoming book on social media well in advance, and put a first chapter in the back of the current book, inviting readers to buy it when it comes out on >>>>>date.

Use as many as 5 proof readers.  Set up a website for each of your different author names.